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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
1. Describe the features of an Audience Injection App that uses SDT.
A) The client shares the audience with you. This will generate an email notification that includes the audience composition.
B) BlueKai programmatically creates audience objects in the channel partner's platform via the API and the API returns the object used in the channel partner's platform for storing and targeting users.
C) The client will whitelist the categories included in the data delivery, which enables you to get the names and IDs of the client's categories.
D) The client shares the audience with you, which enables you to get the audience name and composition from your BlueKai seat.
2. Which two data storage locations can be used when implementing Server Data Transfer Batch? (Choose two.)
A) Client owned and managed Amazon S3 Bucket
B) Client owned and managed SFTP location
C) Client owned Google Cloud Storage
D) Oracle owned and managed Amazon S3 Bucket
E) Oracle owned and managed SFTP location
3. To support your client with taxonomy management, you suggest that they define owners and a regular schedule for key taxonomy maintenance.
Which four options must they define? (Choose four.)
A) Classification Rules
B) Benefit
C) Use of Categories
D) Strategy
E) Current State
F) Update Frequency
4. Your client, Alpha Corp, needs 500 categories created for their global website. These categories will be used by marketers and analysts to address audiences, design data campaigns, and manage allocation of advertising resources. They need the ability to delete the categories at a future date, but do not need to frequently update or re-order the options.
What should you do to accommodate your customer's needs?
A) Self-classification
B) Managed classification
C) Self-service OnRamp
D) Corporate classification
5. On an average, at what rate does data decay?
A) 12% per month
B) 20% per week
C) 2% per month
D) 2% per year
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A,B | Question # 3 Answer: B,D,E,F | Question # 4 Answer: C | Question # 5 Answer: C |
