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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Campaign Activation and Data Usage | - Integration with marketing channels - Audience activation workflows |
| Data Onboarding and Integration | - Third-party data integration - Data ingestion methods |
| Audience Segmentation and Management | - Identity resolution and profile management - Audience creation and segmentation rules |
| Privacy, Governance, and Data Compliance | - User consent and governance controls - Data privacy principles |
| Oracle Marketing Cloud Data Management Platform Fundamentals | - Platform architecture and components - Core concepts of Oracle DMP |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
Question 1
Your client wants to be able to identify raw data based on the items clients are interested in. What advice should you give them to assist in defining their taxonomy structure?
A. Classify user actions based on popularity of products.
B. Classify user actions based on the customer lifecycle.
C. Classify user actions based on products and offerings.
D. Classify user actions based on broad categories.
Question 2
What is the impact on targeting when you create an audience with two categories, where each category is in a separate segment?
A. The audience structure creates a Boolean AND, where a user must have both categories to be targeted.
B. The audience structure creates a Boolean OR, where a user having either category can be targeted.
C. The audience structure creates a Boolean AND NOT, where uses must both have one category and not have the other category in order to be targeted.
D. The audience structure creates a Boolean NOT, where users having one category are excluded from the targeting.
Question 3
Which of the following is a real world use case for a search campaign?
A. Conquest against your competitors by reaching users that have shown interest or in-market behavior around competitive brands.
B. Serve different ads to various demographic groups so that messaging is relevant to the user's persona.
C. Bid up on users who have visited a moving landing page and are searching your keywords or your competitive keywords.
D. Leverage the device-bridging technology to find users across their devices.
E. Ensure customers receive relevant offerings when landing on the site page.
Question 4
Your client wants their first initiative to be a re-targeting campaign. What do you need to ensure is configured/initiated before the execution of this type of campaign?
A. That the BlueKai coretag is placed on the company site and that the channel partner's app has been installed
B. That a custom audience pixel has been generated and that a look-alike model has been created
C. That a Java Script BlueKai tag is placed in the header of each page and that your client submits reporting for use of third-party data
D. That access to 3rd party data has been granted and that 1st party converters have been suppressed
E. That vendors and share partners have been configured and that Data Usage Agreement has been signed
Question 5
Which of these is a common use case for the Recency setting?
A. To prioritize delivery of the most recent users in an audience
B. To extend data delivery beyond the default period for the audience
C. To hide older audiences and users that are no longer as valuable for targeting
D. To limit delivery to only users who have taken an action and/or become eligible for an audience within a certain period of days
Solutions:
| Question 1 Answer: C | Question 2 Answer: B | Question 3 Answer: C | Question 4 Answer: E | Question 5 Answer: D |
