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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. LenoxSoft just published a buyer's guide, which includes ROI calculators, pricing information, and implementation details.
Which audience would gain the maximum benefit from receiving a guide?

A) Prospects at the top of the funnel - newly sourced from a tradeshow.
B) Prospects at the middle of the funnel - interacting with blog content only.
C) Prospects at the bottom of the funnel - actively deciding between vendors.
D) Prospects who have transitioned out of the funnel - with a recently closed deal.

2. What can you do in Advanced Section of Look and Feel step in Marketing Cloud Account Engagement Form

A) Include "Not you?" link to allow visitors to reset the form
B) PI Enable explicit bot protecting using reCAPTCHA
C) Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect
D) Disable autoresponder emails on this form

3. Marketing Cloud Account Engagement's Permission Based Marketing Policy helps ensure your emails don't get flagged as spam. CAN-SPAM provisions include

A) Monitor what others are doing on your behalf
B) Honor opt-out requests promptly
C) Tell recipients where you're located
D) Identify the message as an ad
E) Don't use deceptive subject lines
F) Don't use false or misleading header information
G) Tell recipients how to opt out of receiving future email from you

4. Why should a company assign prospects in Marketing Cloud Account Engagement via Salesforce active assignment rules instead of using other Marketing Cloud Account Engagement assignment actions?

A) The ability to use existing complex Salesforce lead routing processes
B) The ability to assign prospects via automation instead of manually
C) The ability to allow Salesforce to overwrite an assigned user in Marketing Cloud Account Engagement
D) The ability to assign prospects based on specific criteria being met

5. Which are true about Marketing Cloud Account Engagement Recycle Bin

A) Content files are permanently deleted and cannot be undeleted, but they are listed in the recycle bin
B) If you delete a campaign, the prospects associated with the campaign remain in the system tagged with the deleted campaign
C) Admins can permanently delete prospects in the recycle bin. Marketing Cloud Account Engagement no longer tracks prospects when they're permanently deleted
D) Tags are deleted permanently and don't appear in the recycle bin
E) Content files are permanently deleted and cannot be undeleted and they are not listed in the recycle bin
F) A deleted prospect is restored when the Salesforce record it's syncing with is undeleted
G) Items in the recycle bin don't count toward usage limits

Solutions: