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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing Cloud. They want to ensure commercial emails are not sent to email addresses who have previously opted out. Which feature should they use?

A) Exclusion Script
B) Suppression List
C) Auto-suppression List
D) Exclusion List

2. A customer wants to import the previous 10 years of customer purchase data into their Marketing Cloud account. Through discovery, it is determined there are over 200 million records they plan to upload via the REST API, and this volume will continue to grow as the current purchase data is added. Which two questions should be asked for further discovery? (Choose 2 answers)

A) Why do they require 10 years of historical data in Marketing Cloud?
B) What time of day are the API calls made?
C) How many API calls are expected to be made at the peak hourly rate?
D) Does their license include the Large Data Extensions feature?

3. Northern Trail Outfitters (NTO) is the holding company of three subsidiaries: Universal Containers, Ursa Major Solar, and Cloud Kicks. NTO recently purchased Marketing Cloud and has asked its consultant to recommend a scalable business unit (BU) hierarchy. They don't plan on executing any marketing campaigns on behalf of the NTO holding company, but NTO employees would like access to all subscribers and aggregate reporting. Additionally, each subsidiary business will be regularly running campaigns and should have their own branding, content, and subscribers. Which solution should the consultant recommend?

A) One parent BU and two child BUs with their own Sender Authentication Packages.
B) One parent BU with three additional private domains.
C) One parent BU and three child BUs with their own Sender Authentication Packages.
D) One parent BU and one child BU.

4. Northern Trail Outfitters wants to connect relational data into their Journey without overloading the entry data. How should they connect the data?

A) Entry Source Data Extension
B) Data Relationships
C) Contact Configuration
D) Data Designer

5. Northern Trail Outfitters has a data extension that stores all of their orders. They want to send out a daily email for orders with their status changed to 'shipped' that day through a journey. Which two methods should be used to filter entry into the journey? (Choose 2 answers)

A) Filter Activity
B) Entry Source Filter
C) SQL Query
D) Decision Split

Solutions: