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Salesforce EEB101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Content Creation | - Content Builder usage
|
| Topic 2: Data Management | - Data structures
|
| Topic 3: Tracking & Reporting | - Performance analysis
|
| Topic 4: Email Marketing Fundamentals | - Email marketing concepts
|
| Topic 5: Email Sending & Automation | - Automation tools
|
Salesforce Email Essentials (EEB101) Sample Questions:
1. What is the number one trend being seen in the email marketing space? (Choose 2)
A) More and more people are subscribing to email marketing.
B) Redesigning email to improve click-through rates on a mobile device.
C) Between 40-60% of consumers are reading email on their smart phones.
D) People like email marketing b/c they can choose what they subscribe to.
2. Which two features can be inserted into the code using a system-defined code snippet when creating a custom HTML Paste Email within Content Builder? (Choose two.)
A) Track Email Opens
B) Link Tooltip
C) Physical Mailing Address
D) Stored Content Boxes
3. What Playbooks for subscribers are in the Marketing Cloud? (Choose 3)
A) Marketing Playbook
B) Birthday Email Playbook
C) Welcome Series Playbook
D) Customer Anniversary Email Playbook
4. Which feature can segment on behavioral data?
A) Data Extension
B) Data Filter
C) Import Activity
D) Tracking
5. A marketing manager needs to evaluate two creative versions to determine which is more effective in increasing sales conversions and If this correlates to the version that receives the most clicks.
Which two A/B test options should be used? Choose 2 answers
A) The test administrator manually selects the version to send to the remainder.
B) The test administrator selects the desired audience test segment sizes.
C) The test administrator chooses which subscribers to place in each audience.
D) The system automatically sends the winning version to the remainder audience.
Solutions:
| Question # 1 Answer: B,C | Question # 2 Answer: A,C | Question # 3 Answer: B,C,D | Question # 4 Answer: B | Question # 5 Answer: B,D |
