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Salesforce MC-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Analytics & Performance Insights | 8% | - Marketing insights
|
| Topic 2: Platform Setup & Governance | 13% | - Business Units and governance
|
| Topic 3: Agentforce & AI Innovation | 11% | - Marketing agents
|
| Topic 4: Campaign Design, Flow Orchestration & Content | 30% | - Landing pages
|
| Topic 5: Data Modeling, Identity Resolution & Segmentation | 25% | - Data 360 data object concepts
|
| Topic 6: Consent | 13% | - Consent banners
|
Salesforce Certified Marketing Cloud Next Consultant Sample Questions:
The marketing team at Northern Trail Outfitters wants to create marketing objects to store campaign-related data used for content personalization across different campaigns. Before designing the data model, the team needs to understand the available field types for marketing objects.
Which data types are supported when creating marketing objects in Marketing Cloud Next?
- A. String, Integer, and Boolean
- B. Text, Number, and Decimal
- C. Text, Formula, and Decimal
Correct Answer: B 🗳️
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Northern Trail Outfitters ingests customer records from its commerce and loyalty systems into Data 360. The records represent the same customer but have different source identifiers.
How does Identity Resolution determine that these records belong to the same Unified Individual?
- A. It applies match rules to compare profile attributes and identify Individual records that should be unified.
- B. It applies reconciliation rules to match records and determine the preferred attribute values.
- C. It merges the source records into a single Individual record based on survivorship rules.
Correct Answer: A 🗳️
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A car dealership manages both retail consumers (B2C) and business fleet customers (B2B). Customer data for each audience is ingested through separate data streams in a single data space and mapped to the Individual Data Model Object (DMO). The dealership wants to create separate identity resolution rulesets for B2B and B2C customers so that each audience can be unified independently for segmentation and activation.
Which approach should the Marketing Cloud Next Consultant recommend to ensure B2B and B2C customers are processed by separate identity resolution rulesets?
- A. Configure filters on each identity resolution ruleset to separate B2B and B2C customer records.
- B. Configure separate DMOs for B2B and B2C customers instead of mapping both to the Individual DMO.
- C. Configure filters on the source Data Lake Objects (DLOs) to separate B2B and B2C customer records.
Correct Answer: A 🗳️
Northern Trail Outfitters creates a communication subscription named "Product Announcements" and associates it with both the Email and SMS channels. When reviewing the Communication Subscription Channel Type data model object (DMO), a developer finds two records for the subscription.
How should a Marketing Cloud Next Consultant explain why two records were created?
- A. The DMO creates one record for each contact point associated with the subscription.
- B. The DMO creates a separate record for each communication subscription and channel combination.
- C. The DMO creates separate records for the subscription's Opt In and Opt Out consent statuses.
Correct Answer: B 🗳️
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Northern Trail Outfitters collects customer data from multiple sources. Analysis shows that the First Name field is most consistently and accurately populated in the Salesforce CRM data source, while data from other systems is less reliable. When creating a Unified Individual profile, the Marketing Cloud Next Consultant must ensure the first name from the CRM is always used if available.
Which reconciliation rule should the consultant use?
- A. Most Frequent
- B. Custom Reconciliation
- C. Source Sequence
Correct Answer: C 🗳️
Explanation: Only visible for VCEDumps members. You can sign-up / login (it's free).
