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Oracle 1Z0-340-24 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Security & Administration | 12% | - Asset permissions and contact-level security - Company and instance settings - User creation and security groups |
| CRM Integration & Advanced Services | 13% | - Integration setup, troubleshooting and closed-loop reporting - Supported CRM integrations and components - Sales tools, reporting, lead scoring and AI capabilities |
| Branding, Deliverability & Email Management | 13% | - Subscription and preference management - Email configuration, personalization and compliance - IP warming and deliverability setup |
| Data Management & Import/Export | 14% | - Contact/account fields, views and custom objects - Data standardization and prioritization - Data import/export tools and automation |
| Implementation Overview | 10% | - Major milestones and key deliverables - Prerequisite documents and required attendees |
| Forms, Landing Pages & Tracking | 11% | - Form creation, advanced techniques and external integration - Tracking script and microsite setup - Landing page configuration and customization |
| Eloqua Fundamentals & Data Model | 15% | - Platform architecture and core concepts - Data objects, relationships and data capture - Data enhancement and AppCloud usage |
| Campaign & Program Automation | 12% | - Automation logic and workflow design - Program Builder and Program Canvas features - Campaign Canvas configuration and usage |
Oracle Eloqua Marketing 2024 Implementation Professional Sample Questions:
1. When will contacts meeting the segment criteria in the image below be added to this campaign?
A) during the hourly segment evaluation, and if they have NOT been in the campaign before
B) during the hourly segment evaluation, even if they have been in the campaign before
C) only when the campaign is first activated, even if they have been in the campaign before
D) only when the campaign is first activated and they have NOT been in the campaign before
2. What occurs after a campaign reaches its end date? (Choose the best answer.)
A) The campaign continues to flow contacts through until it is manually deactivated by a user.
B) The campaign becomes read-only, and campaign activity is no longer tracked.
C) The campaign becomes read-only, and campaign activity is tracked for another 12 months.
D) The campaign returns to draft mode, and users can reactivate it after changing the end date to a later date.
3. Which two will Eloqua accept when uploading an email? (Choose two.)
A) Microsoft Word Document
B) PDF Document
C) Text File
D) HTML
E) Zip File
4. You have activated a new program on the Program Canvas to time stamp the "Most Recent Event Attendance" date field for event attendees. A segment has been created to pull in recent event attendees into the program. Upon review, you notice that the event attendees for a particular event are entering the program every day and being restamped.
What is the cause for this? (Choose the best answer.)
A) The Listener was created using a shared list and the Re-evaluation Frequency was set to 1 Day(s).
B) The Re-evaluation Frequency was not set upon activation and so it defaulted to 1 Day(s).
C) The segment was created using a shared list and the Re-evaluation Frequency was set to 1 Day(s).
D) The "Allow contacts to enter the program more than once" check box was selected upon activation.
5. Which is NOT considered a standard data object in Eloqua?
Response:
A) Opportunities
B) Leads
C) Contacts
D) Accounts
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: C | Question # 3 Answer: D,E | Question # 4 Answer: A | Question # 5 Answer: A |
