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IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:
1. Which SPSS product best meets the needs of a call center looking to capture feedback on customer satisfaction?
A) SPSS Statistics
B) SPSS Collaboration and Deployment Services
C) SPSS Data Collection
D) SPSS Decision Management
2. Which message is the most important for a sales representative to deliver when selling SPSS Collaboration and Deployment Services (C&DS) to a line of business user?
A) C&DS increases the reliability of analytical results.
B) Automation and collaboration lead to enhanced productivity from analysts.
C) C&DS integrates with the existing enterprise environment.
D) IT can monitor and control C&DS processes without having to know analytic details.
3. Which question is most appropriate to ask when selling SPSS Data Collection?
A) Do you have projects where knowing what your customers thought would impact your decisions?
B) Are you able to analyze individual transactions to identify purchase patterns?
C) How consistent is your decision making?
D) How do you currently deploy your analytics results?
4. Which statement is true about automated modeling?
A) It automates the whole data mining process from data access through deployment.
B) It is a specific type of algorithm that makes data simpler.
C) It creates many models for the user to evaluate the best model in a single step.
D) It is more about data preparation than modeling.
5. Which two SPSS Data Collection components make up SPSS Data Entry?
A) Interviewer and Reports
B) Author and Interviewer
C) Author and Reports
D) Author and Scan
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: B | Question # 5 Answer: A |
