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NEW QUESTION 22
Which statement correctly describes the data flow of web recommendations?
- A. Recommendations are requested from SAP Emarsys Customer Engagement servers and are then displayed on the client website.
- B. Recommendations are displayed on SAP Emarsys Customer Engagement servers using a PHP module.
- C. Recommendations are requested from the end user
- D. Recommendations are requested from the end user
Answer: C
NEW QUESTION 23
You are about to create your monthly email report and you want to see revenue results of two different campaigns next to each other. Where can you create this report?
- A. Analytics > Trends > Trend Reporting
- B. Analytics > Trends > Comparison
- C. Analytics > Trends > Revenue
- D. Analytics > Trends > Revenue Analytics
Answer: B
NEW QUESTION 24
You want to create a new Lookalike Audience for Facebook in CRM Ads, but a status error message appears saying "Too few contacts". How is this possible? Note: There are 2 correct answers to this question.
- A. The network audience was created but the transfer of the contacts failed.
- B. The audience is updated on a daily basis only.
- C. The network audience was created but there are not enough contacts.
- D. The audience was archived.
Answer: B,C
NEW QUESTION 25
You are setting up a new API call to add a new contact that has opted in, and you want to ensure the system opt-in field is set correctly. What value must you use?
- A. "1" : "1"
- B. "31" : "True"
- C. "1" : "True"
- D. "31" : "1"
Answer: B
NEW QUESTION 26
For which platforms does SAP Emarsys Customer Engagement provide a standard connector? Note:
There are 2 correct answers to this question.
- A. BigCommerce
- B. Shopify
- C. WooCommerce
- D. Magento
Answer: B,D
NEW QUESTION 27
You are configuring the SAP Emarsys Customer Engagement plug-in for Shopify. What is the first data set you should enable?
- A. Customer data
- B. Order data
- C. Product data
- D. Web Extend
Answer: A
NEW QUESTION 28
Which of the following are supported functionalities within the SAP Emarsys Customer Engagement plug-in for Shopify? Note: There are 2 correct answers to this question.
- A. Automated installation of the Web Extend data collection scripts on your Shopify themes
- B. Automated creation of Interactions programs for Shopify events
- C. Automated triggering of Shopify e-commerce events as external events in SAP Emarsys Customer Engagement
- D. Automated installation of the Web Recommender template in your webshop
Answer: A,C
NEW QUESTION 29
Which file formats are supported for integrating flexible product data? Note: There are 2 correct answers to this question.
- A. Microsoft Excel file (XLS)
- B. Comma-separated values (CSV)
- C. Extensible Markup Language (XML)
- D. Text (TXT)
Answer: B,C
NEW QUESTION 30
Which of the following describe Automation Center programs and Interactions programs? Note: There are 2 correct answers to this question.
- A. Automation programs can be used for automated multiple-step, multi-channel programs for one-off or recurring lifecycle campaigns.
- B. Interactions programs can be used for campaigns that should be sent in real time as a reaction to customer activities.
- C. Automation Center programs always ignore the opt-in status.
- D. The only difference is that Interactions programs have different entry points.
Answer: A,B
NEW QUESTION 31
Which mandatory steps do you need to complete before you can attempt your first API call? Note:
There are 2 correct answers to this question.
- A. Configure authentication.
- B. Create an API user.
- C. Download the Postman collection.
- D. Create an SAP Emarsys Customer Engagement login.
Answer: A,B
NEW QUESTION 32
What data collection commands does Web Extend support? Note: There are 3 correct answers to this question.
- A. Purchase
- B. SetCustomerId
- C. Review
- D. SetPassword
- E. Go
Answer: A,B,E
NEW QUESTION 33
You want to import sales data into Smart Insight on a regular basis. What is the recommended frequency?
- A. Daily
- B. Real-time
- C. Weekly
- D. Hourly
Answer: A
NEW QUESTION 34
What is the Yahoo complaint feedback loop?
- A. It is a tool that enables complaints to be automatically recorded in your account as hard bounces.
- B. It is a tool that enables complaints to be automatically recorded in your account as unsubscribes.
- C. It is a tool that enables bounces to be automatically recorded in your account as suppressions.
- D. It is a tool that enables hard bounces to be automatically recorded in your account as invalid contacts.
Answer: B
NEW QUESTION 35
In which node can you choose filters and conditions such as "Country equals US"?
- A. Filter switch
- B. Didn
- C. Quick filter
- D. Email behavior check
Answer: C
NEW QUESTION 36
You want to create a segment of low spenders for a lifecycle program. Where can you see a visual breakdown of buyer status and create the segment?
- A. Analytics > Revenue Analytics
- B. Management > Smart Insight Settings
- C. Contacts > Combined Segments
- D. Analytics > Customer Lifecycle
Answer: B
NEW QUESTION 37
Which of the following statements apply when importing product data files into SAP Emarsys Customer Engagement? Note: There are 2 correct answers to this question.
- A. A pipe ( | ) must be used to separate multiple values in category fields.
- B. Redundant white spaces are automatically trimmed unless they are quoted (e.g., 1, 2, 3 is the same as
1,2,3). - C. Emarsys does not support uploading product data files over a secure connection with password protection, based on your location.
- D. Values are not case sensitive, for example, the identifiers Women_Dress_100 and women_dress_100 are treated the same.
Answer: A,B
NEW QUESTION 38
You have 1500 contacts and have manually uploaded 100 additional new contacts, but the number of available (opted-in) new contacts on the Database Growth widget still shows 1500 contacts. You checked that the email address fields are filled and the email addresses are valid. What could be reasons why the additional new contacts are not showing? Note: There are 2 correct answers to this question.
- A. The opt-in field was not set to TRUE.
- B. The Database Growth widget only shows auto-imported contacts.
- C. Too many new contacts were uploaded at the same time.
- D. The update takes at least 24 hours to show in the widget.
Answer: A,D
NEW QUESTION 39
You want to provide an omnichannel experience to your customers by extending your webshop personalization experience to another channel. In this context, what is the recommended practice for identifying contacts?
- A. Use full name and email address as the unique identifier.
- B. Use the same identifier across all channels.
- C. Use different identifiers so you can better identify which contacts are coming from the new channel and your website pages.
- D. Enable SAP Emarsys Customer Engagement AI to automatically identify unique contacts.
Answer: B
NEW QUESTION 40
You are using a general registration form on your website. You want to know how many new subscribers complete the form each day. Where can you find this information?
- A. Database Growth widget
- B. Smart Insight Data Quality
- C. Registrations > Per Contacts Source
- D. Top Performing Program widget
Answer: C
NEW QUESTION 41
You have just made an API call and received an HTTP 400 response code. What is the specific reason for this?
- A. Your API credentials are incorrect.
- B. It indicates the call was successful.
- C. An internal issue occurred and you should try again.
- D. There is an error in the information provided that needs correcting.
Answer: D
NEW QUESTION 42
What is the purpose of relational data?
- A. To automate multi-channel marketing programs
- B. To display SAP Emarsys Customer Engagement recommendations
- C. To add new products to SAP Emarsys Customer Engagement
- D. To improve personalization and segmentation
Answer: D
NEW QUESTION 43
You want to prevent a specific coffee brand, "GALLO", from being recommended on your website, although it will still be available to purchase. How can you do this?
- A. Use command (['exclude', 'brand', 'is', 'ALL']) on all pages.
- B. Use command (['include', 'brand', 'is', 'GALLO']) when requesting recommendations on coffee product
- C. Use command (['exclude', 'brand', 'is', 'GALLO']) when requesting recommendations on coffee products
- D. Set available to false in product catalog for all products the brand.
Answer: C
NEW QUESTION 44
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