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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:
1. A conversion optimization specialist wants to run a test on a Campaign's hero image. The goal is to test three new images (Treatment A, B, and C) against the original version to see which one generates the most clicks. A small portion of the audience should be reserved as a baseline.
What is the correct way to configure this content experiment?
A) Two treatments (A, B) and a control group, which will automatically receive a third version.
B) Three treatments (A, B, C) with the audience split evenly between them.
C) Three treatments (A, B, C) and a hold-out group, with the audience split between all four.
D) One experiment for A vs. the original, and a second experiment for B vs.
2. An email developer is building a data-driven email that must render a list of recommended products for a customer. The product data (name, image URL, price) is available as a `listString` (an array of objects) on the customer's profile.
When the developer tries to use the simple personalization picker to insert the product name, the field is disabled.
Why is this happening and what must be done?
A) The field is disabled because the email template does not support list rendering.
B) The field is disabled because the developer does not have the correct permissions to use list-type fields.
C) The field is disabled because lists cannot be used for personalization. The data must be flattened into separate attributes first.
D) The field is disabled because `listString` fields can only be used in the advanced expression editor and require a "for each" loop to iterate through the items.
3. A data analyst is validating a "High-Value Customers" segment. The segment rule is `totalSpend > 500`, and the `totalSpend` attribute is updated by a batch file that runs every 24 hours. The analyst confirms that a new batch file has been successfully ingested, which should add many new customers to the segment.
However, the segment's total count has not yet increased.
Why is there a delay?
A) The segment needs to be manually refreshed from the segment builder UI.
B) The journey using the segment needs to be republished to recognize the new members.
C) The segment is a batch segment and will only be re-evaluated on its next scheduled run (typically 24 hours).
D) The data ingestion to the profile service has a 15-minute delay.
4. A campaign manager responsible for a live "Welcome Series" journey discovers a mistake in the configuration. They need to correct it immediately. They create a new version of the journey to make the edits.
After they publish the new, corrected version, what happens to the customer profiles that were already in the middle of the old, incorrect version?
A) Profiles continue their path in the old version until they exit, and only new profiles will enter the new version.
B) The system pauses all profiles in the old version and waits for manual intervention to migrate them.
C) All profiles from the old version are immediately moved to the corresponding activity in the new version.
D) Only profiles that were in a 'Wait' activity in the old version are moved to the new version.
5. A loyalty program manager needs to update a member's profile after they complete a specific action in a journey, such as setting their `lastActivityDate` attribute to the current date and time.
Which journey activity should the manager use to perform this profile update?
A) An Action activity
B) A Condition activity
C) A Data Source activity
D) An Update Profile activity
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: D | Question # 3 Answer: C | Question # 4 Answer: A | Question # 5 Answer: D |
