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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. A marketing automation expert is building a reusable component that needs to display a different greeting message based on the user's language preference (`profile.person.language`).
Which type of fragment is best suited to encapsulate this purely logical decision?

A) Expression Fragment
B) Conditional Fragment
C) Dynamic Fragment
D) Content Fragment

2. What is the key difference between a dataset that is enabled for Profile and one that is not?

A) Data ingested into a Profile-enabled dataset is added to the Real-Time Customer Profile, while data in other datasets remains separate.
B) Datasets not enabled for Profile can only be used for analytics, while Profile-enabled datasets can be used for journeys.
C) Only Profile-enabled datasets can have a schema applied to them.
D) Datasets not enabled for Profile are limited to 1GB in size.

3. A loyalty program manager needs to update a member's profile after they complete a specific action in a journey, such as setting their `lastActivityDate` attribute to the current date and time.
Which journey activity should the manager use to perform this profile update?

A) An Action activity
B) A Condition activity
C) A Data Source activity
D) An Update Profile activity

4. A retail marketing strategist is designing a "flash sale" journey. The journey is triggered by a "FlashSale_Started" business event, which contains the sale's end time in its payload. They want to send a "Last Chance" reminder email exactly 1 hour before the sale ends.
How should they configure the timing for this "Last Chance" email within the journey?

A) Use a 'Condition' activity to check the current time against the event's end time.
B) Use a 'Wait' activity that is configured to pause until a specific date and time, calculated using an expression that subtracts one hour from the end time provided in the triggering event's payload.
C) Use a 'Reaction' activity with a timeout equal to the sale's duration minus one hour.
D) Use a 'Wait' activity with a fixed duration calculated manually before the journey starts.

5. An offer manager has just added a new "25% Off Welcome Discount" offer to the Offer Library. They need this offer to be included in an existing dynamic collection called "Welcome Offers," which is configured to automatically include all offers where the `category` attribute is "Welcome".
What is the next step the manager must take to get the new offer into the collection?

A) Nothing. The offer will be added automatically without any changes.
B) Edit the new offer's properties and set its `category` attribute to "Welcome".
C) Manually edit the "Welcome Offers" collection and add the new offer.
D) Re-publish the collection to force it to refresh its contents.

Solutions: