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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. You want to create a Search Query Report for your client. Which of the following are the most accurate steps to creating the report?

A) Choose Campaigns, Ad Groups, More Actions, Create Report, Choose Keywords, click Create Report
B) Choose Reporting, Choose Keywords, click Create Report
C) Choose Reporting, Search Query Report, choose Summary, click Generate Report
D) Choose Reporting, Search Query Report, click Create Report

2. Kenny is a Search Engine Marketing Consultant for a client who sells printing services over the web. Kenny has designed the website, completed SEO work on the site, helped the client with Google AdWords, and has just today installed the Google Analytics tracking code throughout the site. A few hours after the installation of Google Analytics code, Kenny can't see the statistics in Google Analytics about the client's site. What do you suspect is the cause of problem?

A) The client's site probably hasn't had any visitors yet
B) Kenny won't see statistics on the client's site - only the client can access their statistics in Google Analytics.
C) Kenny should wait for at least 24 hours before expecting to see the statistics generated.
D) Kenny won't see the statistics on the client's site because he's also using Google AdWords.

3. Which of the following reports shows statistics for ad variations?

A) Placement performance report
B) Ad performance report
C) URL performance report
D) Keyword performance report

4. Todd has a Google AdWords advertisement that is performing well and creating conversions. This Google AdWords is outperforming all other ads he's running and he'd like to generate more sales from the ad. If you were consulting Todd, which of the following choices would you recommend for the Google AdWords ad that is already performing well?

A) Run the website optimizer
B) Increase the cost-per-click bids
C) Run Google Analytics
D) Add more keywords

5. Holly is the webmaster for her company's website and she would like to install and configure Google Analytics. She has configured her website for the Google Analytics code but is uncertain on what pages she should install the tracking code. Where does Holly need to install the Google Analytics code ga.js in her website?

A) On every page of her website
B) On her home page
C) On her Google Analytics destination URL
D) On her index page

Solutions: