Microsoft MB-220 : Microsoft Dynamics 365 Marketing Functional Consultant

  • Exam Code: MB-220
  • Exam Name: Microsoft Dynamics 365 Marketing Functional Consultant
  • Updated: Oct 16, 2026
  • Q & A: 250 Questions and Answers

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About Microsoft MB-220 Exam Questions

MB-220: Microsoft Dynamics 365 Marketing Exam Certification Path

MB-220: Microsoft Dynamics 365 Marketing Exam is foundation level Certification. As such There is no prerequisite for this course. Anyone who is having keen and familiar with Microsoft technology are well invited to pursue this certification.

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What Are Specifications of Associated Certification?

Test MB-220 is related to a job-role-based certification, the Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate. The certificate allows an earner to gain intermediate expertise on concepts like marketing application configuration, managing segments and lists, creating & managing marketing emails, and many others that are part of the day-to-day operations of a consultant or developer. By explaining every bit of Dynamics 365 model-driven applications and data-modeling principles, it makes the certification holder capable to perform the key operations perfectly.

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How to Register For Exam MB-220: Microsoft Dynamics 365 Marketing?

Exam Register Link: https://examregistration.microsoft.com/?locale=en-us&examcode=MB-220&examname=Exam%20MB-220:%20Microsoft%20Dynamics%20365%20for%20Marketing&returnToLearningUrl=https%3A%2F%2Fdocs.microsoft.com%2Flearn%2Fcertifications%2Fexams%2Fmb-220

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What are the exam requirements?

The Microsoft MB-220 exam is designed for the functional consultants who possess marketing expertise. The intended candidates for this certification test must have the fundamental knowledge of industry terminology, standards, methodologies, common initiatives, and priorities. In addition, the applicants should have some expertise in marketing principles as well as the marketing application’s role in conjunction with the Dynamics 365 suite of applications, including integration with Microsoft 365 and Dynamics 365 apps.

Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx

Microsoft MB-220 Exam Syllabus Topics:

SectionObjectives
Manage marketing information- Manage leads and contacts
  • 1. Contact segmentation and profiling
    • 2. Lead lifecycle management
      - Segment customer data
      • 1. Advanced segmentation rules
        • 2. Static and dynamic segments
          Manage events and leads- Event planning and execution
          • 1. Configure event registration
            • 2. Track event participation
              - Lead qualification and scoring
              • 1. Define lead scoring models
                • 2. Convert and nurture leads
                  Analyze marketing performance- Marketing analytics and insights
                  • 1. Dashboards and reports
                    • 2. Customer engagement metrics
                      Configure Microsoft Dynamics 365 Marketing- Manage security and permissions
                      • 1. Configure user access for marketing features
                        • 2. Assign security roles
                          - Set up marketing application settings
                          • 1. Configure marketing email and domains
                            • 2. Configure business units and organizational settings
                              Design and manage marketing content- Manage customer journeys
                              • 1. Trigger-based automation
                                • 2. Journey design and orchestration
                                  - Create marketing emails
                                  • 1. A/B testing and tracking
                                    • 2. Email templates and personalization

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