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IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:

1. What is the first and most important validation step that should be taken with any new opportunity?

A) Determine BANT
B) Determine decision makers
C) Determine products
D) Determine competition

2. Where can you find specific Business Analytics Midmarket customer success stories?

A) DeveloperWorks
B) IBM.com Website
C) Customer Reference Database
D) AnalyticsZone.com website

3. An existing IBM Midmarket customer would like to grow beyond 100 IBM Cognos Express users. What do they need to buy?

A) Entitlements for IBM Cognos Disclosure Management Express
B) Entitlements for IBM Cognos Insight
C) A trade up to entitlements of IBM Cognos TM1 and or IBM Cognos Business Intelligence
D) Entitlements for additional IBM Cognos Express users

4. During a conversation with the Sales Director, you try to uncover areas where your solution could add value in his department. Which question would you ask?

A) Are you able to identify which promotional periods or campaigns were the most productive in converting leads?
B) How do you communicate financial plans and forecasts to other groups in the company such as operations or research and development?
C) What happens when you need to combine information from multiple data sources to produce business reports?
D) How much time do you spend manually aggregating and managing budgets rather than working on strategic initiatives?

5. What is a common pain point for a Finance Department?

A) Am I attaining savings and maintaining infrastructure (computers, databases, networks) required to support growth of our business?
B) How do I maximize retention, optimize staffing mix and attain best practice benchmark benefits?
C) How do I improve performance, profitability and grow my business?
D) Do I fully understand my company's cash flow, ROI, compliance, risk, disclosure and regulatory reporting requirements?

Solutions: