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CMA Category-Manager Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Shopper and Retail Insights | - Behavioral and shopper analytics
|
| Topic 2: Data and Analytics | - Retail and shopper data analysis
|
| Topic 3: Execution and Business Planning | - Category execution and collaboration
|
| Topic 4: Category Management Foundations | - Category management principles and framework
|
| Topic 5: Category Strategy Development | - Strategic category planning
|
CMA Certified Professional Category Manager (CPCM) Sample Questions:
Question 1
Which phase of analytics uses past data and models to estimate what's likely to happen next?
A. Descriptive
B. Predictive
C. Generative
D. Prescriptive
Question 2
What is the Dollar Sales per $MMACV for the Product Group in Store 478?
A. $200
B. $50
C. $5,000
D. $4,000
Question 3
What is the primary benefit of planning high-ROI promotions?
A. They deliver stronger sales per dollar spent, maximizing return
B. They eliminate the need for promotional frequency optimization
C. They ensure all shoppers receive the same promotional offers
D. They reduce the need for vendor funding contributions
Question 4
What is the primary purpose of a promotional strategy?
A. To drive product awareness, increase sales, and influence shopper behavior through targeted promotions.
B. To determine the pricing strategy for all products in the store.
C. To create a long-term business plan for overall company growth.
D. To manage supply chain operations and inventory levels.
Question 5
What is the primary purpose of a category health assessment in category management?
A. To evaluate the performance, strengths, and weaknesses of a product category relative to market expectations, competitor benchmarks, and internal goals.
B. To forecast future trends in consumer behavior for a product category.
C. To determine the pricing strategy for all products in a category.
D. To identify the most popular product in a category based on sales data.
Solutions:
| Question 1 Answer: B | Question 2 Answer: C | Question 3 Answer: A | Question 4 Answer: A | Question 5 Answer: A |




