CMA Category-Manager : Certified Professional Category Manager (CPCM)

  • Exam Code: Category-Manager
  • Exam Name: Certified Professional Category Manager (CPCM)
  • Updated: Aug 29, 2026
  • Q & A: 72 Questions and Answers

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CMA Category-Manager Exam Syllabus Topics:

SectionObjectives
Topic 1: Shopper and Retail Insights- Behavioral and shopper analytics
  • 1. Retail economics and profitability
    • 2. Shopper behavior interpretation
      Topic 2: Data and Analytics- Retail and shopper data analysis
      • 1. Category performance diagnostics
        • 2. Panel and syndicated data usage
          • 3. POS data interpretation
            Topic 3: Execution and Business Planning- Category execution and collaboration
            • 1. Category reviews and planning
              • 2. Joint business planning
                Topic 4: Category Management Foundations- Category management principles and framework
                • 1. Category roles and strategies
                  • 2. Category definition and segmentation
                    Topic 5: Category Strategy Development- Strategic category planning
                    • 1. Assortment optimization
                      • 2. Promotion effectiveness analysis
                        • 3. Pricing strategy analysis

                          CMA Certified Professional Category Manager (CPCM) Sample Questions:

                          Question 1

                          Which phase of analytics uses past data and models to estimate what's likely to happen next?

                          A. Descriptive
                          B. Predictive
                          C. Generative
                          D. Prescriptive


                          Question 2

                          What is the Dollar Sales per $MMACV for the Product Group in Store 478?

                          A. $200
                          B. $50
                          C. $5,000
                          D. $4,000


                          Question 3

                          What is the primary benefit of planning high-ROI promotions?

                          A. They deliver stronger sales per dollar spent, maximizing return
                          B. They eliminate the need for promotional frequency optimization
                          C. They ensure all shoppers receive the same promotional offers
                          D. They reduce the need for vendor funding contributions


                          Question 4

                          What is the primary purpose of a promotional strategy?

                          A. To drive product awareness, increase sales, and influence shopper behavior through targeted promotions.
                          B. To determine the pricing strategy for all products in the store.
                          C. To create a long-term business plan for overall company growth.
                          D. To manage supply chain operations and inventory levels.


                          Question 5

                          What is the primary purpose of a category health assessment in category management?

                          A. To evaluate the performance, strengths, and weaknesses of a product category relative to market expectations, competitor benchmarks, and internal goals.
                          B. To forecast future trends in consumer behavior for a product category.
                          C. To determine the pricing strategy for all products in a category.
                          D. To identify the most popular product in a category based on sales data.


                          Solutions:

                          Question 1
                          Answer: B
                          Question 2
                          Answer: C
                          Question 3
                          Answer: A
                          Question 4
                          Answer: A
                          Question 5
                          Answer: A

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