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Adobe Journey Optimizer Developer Expert Sample Questions:

1. A developer wants to use an audience from an external source in Adobe Journey Optimizer to send a push notification. Which namespace is available in the platform to use an external audience?

A) Device ID
B) Cross-Device ID
C) Non-people Identifier

2. A marketing manager, working in Adobe Journey Optimizer, has created a Collection of offers called "Fall Coupons". When the Collection is checked, only 3 of the 4 offers created are included.
What would be the problem?

A) The required Tag is missing from one of the Offers.
B) When creating the offer, they did not add the Image Placement.
C) They did not create a Fallback Offer for their collection.

3. A marketer reports that clicks on the main image in an email are not being tracked. What are two possible reasons for this? (Choose two.)

A) Link tracking is enabled, but the link does not have a Label.
B) The Tracking Type on the link is set to "Never".
C) The "Open Tracking for email" option is disabled for the email.
D) The "Click Tracking for email" option is disabled for the email.

4. A new marketing program for a company's new product line is being developed. They are using the "Customer Spend" segment as a way to dynamically change the content in the email message being designed.
When creating the Decision, which will be used in the email message Offer, how would the marketing manager accomplish this in Adobe Journey Optimizer?

A) Create the correct Rules and Tags for the email message. Add the Personalized Offers to the specific Collection they want to use within the email message. Create a new Decision, which would reference this Collection.
B) Create the component rules for the email message. Create Decisions for the specific Collection they want to use within the email message. Create a new Offer Priority, which would contain the "Customer Spend" segment
C) Create the appropriate Placement for the email message. Create both the Personalized and Fallback offers for the specific Collection they wantto use within the email message. Create a new Decision, which would reference this Collection.

5. A marketer wants to send a push message in burst mode to rapidly deliver a notification to millions of customers Which journey configuration is the only one suitable for burst messaging?

A) The journey begins with a unitary event, a segment is read, the message is sent, and the journey ends.
B) The journey begins by reading in a segment, the message is sent, message engagement is tested, a follow-up message is sent to engaged customers, and the journey ends.
C) The journey begins by reading in a segment, the message is sent, and the journey ends.

Solutions: