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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. You've spent over $13,400 the seven weeks of running campaigns. You go to your data and realize you are getting close to 6,000 Lead Events on the main landing page of the product, 450 Add To Cart Events, 192 Initiate Checkout, and 73 Purchase Events.
You want to expand the ads to new audiences.
What strategies should you follow?
Select the best 2 that apply.
Choose ALL answers that apply.

A) You should build lookalike audiences from all of the website visitors.
B) You should build lookalike audiences from people who have made purchases.
C) You should build lookalike audiences from people who have initiated checkout process and add to cart events.
D) You should build similar audiences based on people who have visited the website to the main landing page of the product.

2. You are a digital marketing manager for a retail company and manage the Business Manager for the business.
They've added you as an Admin on their Business Manager account.
You've recently hired a new agency to run your campaigns and would like for them to launch remarketing campaigns for people who've visited a landing page to claim a coupon.
What are some steps you need to take in order to allow the agency to access the Facebook pixel?
Select 2 that apply.
Choose ALL answers that apply.

A) You need to go to the Ad Account and assign the agency as partner.
B) Under your Business Manager' Pixels tab, you need add the agency's web master as a person with access to the pixel.
C) The agency needs to create a new pixel and install it to the website.
D) Under your Business Manager' Pixels tab, you need add the agency ad account as an "Assigned Ad Account"
E) Under your Business Manager' Pixels tab, you need add the agency as an "Assign Partner"

3. You are measuring the campaign effects for: the Store campaigns and offline events metrics.
What metrics should you measure for the Store Visit campaigns?
Select all that apply.
Choose ALL answers that apply.

A) Revenue per user
B) Avg. Order Per User
C) Reach
D) CPC
E) Impression
F) CPM

4. Which of the following is not a direct response type of ad?
Choose only ONE best answer.

A) Website Conversions
B) Website Clicks
C) Video Views
D) Guaranteed Impressions
E) Mobile App Engagement

5. You are planning on running a brand lift study for your client, what are some of the metrics you can measure through the study?
Choose only ONE best answer.

A) Percentage point lift, message association, favorability, and cost per click.
B) Cost per click, cost per mile, percentage point lift, and video views.
C) Percentage point lift, cost per estimated incremental person who remembers your ads, and estimated incremental number of people who remember the ad.
D) Percentage point lift, message association, and cost per click.

Solutions: