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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Digital Marketing Proficiency | 15% | - Describe marketing best practices - Describe governance and compliance in relation to digital marketing - Explain the fundamentals of Marketing Cloud Engagement |
| Subscriber Data Management | 24% | - Describe the different data types and storage options in Marketing Cloud Engagement - Given a scenario, recommend marketing automation techniques - Describe Marketing Cloud Engagement data model - Explain the concepts and typical workflows of data management in Marketing Cloud Engagement |
| Setup | 22% | - Describe how Marketing Cloud Engagement account capabilities map to business needs - Describe Marketing Cloud Engagement extension products and features (Datorama, Interaction Studio, Audience Builder, etc.) - Given a scenario, configure business units, users/permissions, and security/security policies - Describe how to configure integrations |
| Maintenance | 15% | - Describe solutions for system limitations - Describe monitoring and troubleshooting techniques - Describe the health and performance metrics for a Marketing Cloud Engagement instance |
| Reports & Analytics | 5% | - Describe reporting and analytics capabilities in Marketing Cloud Engagement |
| Channel Management | 19% | - Describe the send process in Marketing Cloud Engagement - Given a scenario, describe the execution of different channel campaigns - Explain the different channel capabilities and requirements |
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
An email manager was anticipating a test email to arrive in their inbox.
Where in Email Studio should the Marketing Cloud admin look to determine if the test deployed?
- A. My Reports > Administrator Reports > Email Send Report
- B. My Tracking > Test Send Emails
- C. My Reports > Administrator Reports > Email Sends By User
- D. My Tracking > A/B Testing
Correct Answer: B 🗳️
Explanation: Only visible for VCEDumps members. You can sign-up / login (it's free).
Security and legal teams determine subscriber data available to EMEA teams should NOT be available to AMER teams.
How could the Marketing Cloud admin ensure distinct data integrity across the regions?
- A. Deploy separate Publication Lists for each region within one account
- B. Filter data view permissions at the subscriber level
- C. Deploy Multi-Org with a single Marketing Cloud Account
- D. Separate regions into business units and apply Subscriber Filters
Correct Answer: D 🗳️
Explanation: Only visible for VCEDumps members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to set up their Send Log data extension Which three considerations should be made for long term success?
Choose 3 answers
- A. Add custom fields not included in the Send Log Template
- B. Set the period to a fixed date in the Data Retention Policy
- C. Log attribute data necessary for auditing communications
- D. Log all variable data captured in emails at send time
- E. Apply an appropriately-scoped Data Retention period
Correct Answer: A,C,E 🗳️
Explanation: Only visible for VCEDumps members. You can sign-up / login (it's free).
A Marketing Cloud admin to create custom roles for their business process.
What should be taken into consideration to accomplish this?
- A. Custom roles are only available within the business in which they were created.
- B. Custom roles override an individual user's granular permission assignments.
- C. Custom roles can only be edited by the user who created the role initially.
- D. Custom roles are available on their Marketing Cloud account.
Correct Answer: A 🗳️
Explanation: Only visible for VCEDumps members. You can sign-up / login (it's free).
A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway at each trade show to entice booth visitors to leave their contact information. In the past, they have used a fishbowl to capture business cards, but need to update this to an online sweepstakes entry vehicle displayed on a mounted tablet.
Individuals should only be allowed to enter once, and the winner will be selected randomly.
All entrants receive a follow-up email after the trade show asking them to confirm their opt-in for a monthly newsletter.
Which two components are appropriate for this solution?
Choose 2 answers
- A. Data Extension with double opt-in status defined.
- B. Send Email Activity with a link to a subscription center.
- C. Microsite with Web Collect to store entrants on a data extension.
- D. Microsite with Smart Capture to store entrants on a data extension.
Correct Answer: A,D 🗳️
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